Thanks to Donald Trump, Corporate Social Responsibility Just Became Mainstream

And just like that, the new corporate social responsibility is born.

When the concept of corporate social responsibility (CSR) began to gain traction among mainstream consumers more than a decade ago, corporate champions of the movement were heralded for developing programs primarily focused on enhancing the greater good, though often at the expense of the bottom line.  Over time, we have seen CSR leaders create programs that elegantly and strategically weave together business and social/environmental goals.

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